Marketing Assignment Example | Topics and Well Written Essays - 500 words - 15

Marketing - Assignment Example Online or web based surveys requires little money to complete the process. The person contacting the survey only needs to create a website or have the survey hosted in another website. The surveyor incurs the cost of internet and webhosting or creation of a website. The respondents have to pay internet bill in order to complete the survey. On the other hand, traditional surveys are more expensive, since they need more materials and work. In the traditional survey, an individual need more people to contact the survey. Transport cost is also needed in order to reach the respondents. The online surveys are less expensive than the traditional surveys. Better reach is another benefit of using the web based survey instead of tradition surveys. The web based or online survey enables the surveyor to reach a large number of people. The use of web based survey enables the surveyor to reach more people without contacting additional interview or scheduling complicated field work. The survey is carried online and anybody with access to internet can participate in the survey. On the other hand, the traditional survey does not reach more people. The surveyor needs to carry out more field work in order to reach more people. It is tiresome to meet more people so traditional survey researcher opts for small number of people. The web based survey carried on online platforms enables an individual to reach more people than the traditional survey research. Finally, web based survey enabled the surveyor to have better targeting. Better targeting benefit is enjoyed by the person carrying out the web based or online survey. Over the internet is simple and easy to target people depending on the interests and behavior. In traditional method an individual can only target people in respect to demographics. The use of web based or online survey enables targeting of respondent, while the traditional method does not allow better targeting. The idea of redesigning